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Havells CFL – Sometimes a little good can do a lot in your life

March 20, 2010

“You are fired!” I told the employee last week who had been a non performer for last 6 months. He was a nice chap, very friendly, hardworking but just not cut out for this job. Sales was not his cup of tea. I had a feeling of guilt in my mind for a few days after that.

How many times have you been in situations like these? Things that you may want to do when you have little choice. Sometimes our karma leads us to doing strange things. Things that we have to do as part of the ironic life that we lead.  In our busy, mechanical daily lives we often commit misdemeanors that leave us with a sense of guilt and heavy heart. How many of us have actually thought about the people at the other end who suffer because of the job that we have to do. Maybe not consciously, but just because we have had no choice at times. It’s true, happens with the most of us.

Sometimes we have to hurt others because of the work that we do.  For example a debt collector has to harass many people in order to collect the money owed to someone else. So many times salesmen have to conceal certain truths in order to sell certain products. Butchers have to kill so many animals on a daily basis just to earn their livelihood. Sometimes a ticket collector has to take money from someone who has genuinely forgotten his ticket and leave him in dire straits.

Certain professions like that of Policemen, Anti terrorist squads and soldiers from the Armed forces end up taking lives, but that is part of their job. May not necessarily feel good about it but they have to do what they have to do. Very similar to what a Hangman has to do for a living. It’s Karma after all.

And many times we get opportunities to do good things, things like donating blood, helping others with kindness, money or deeds. Simple things like planting a tree, helping old people cross the road. These are the kind of acts that we all do of course without any expectations. Something similar to saving electricity. The more you save electricity, the better it would be for several villages and people who don’t have access to it.

The point gets demonstrated by the voiceover: Zindagi mein hum sabko paap karna padta hai, kuch to punya kama sakte hain.

While we all hope and pray we don’t have to do such things for a living, we can always contribute to somebody else’s better by saving energy and helping environment. A point well taken in light of the upcoming ‘Earth Hour’ on the 27th of March.



Havells “LED” the way!

January 2, 2010

Hi everybody!

Today I have some great news for you guys! Havells India has announced the global launch of LED lightings, thereby entering the Light-emitting-Diodes (LED) Market. Its new LED product range called “Endura” includes spotlights, down lights, commercial lights and street lights. So the basic question that arises is ‘What is LED?

A light emitting diode (LED) is a semiconductor device that emits visible light when electrical current passes through it. They are basically tiny light bulbs that fit easily into an electrical circuit. LEDs are increasingly used for lighting.

Now you all will want to know why you should use LEDs.

The answer is simple. They are:

  • Low power consumption – energy saving, as they consume 80 percent less energy compared to traditional sources and are four times more energy efficient than regular incandescent lamps. You can save money & energy by using LEDs.

  • Long lasting-The rated average working life of LED is 50,000 – 100,000 hours compared with 1,000 hours of incandescent bulbs. Additionally, their small plastic bulb makes them a lot more durable.

  • Cool lighting, In contrast to most light sources, LEDs radiate very little heat in the form of Infrared Radiation that can cause damage to sensitive objects or fabrics. Wasted energy is dispersed as heat through the base of the LED.

  • Ruggedness- They don’t have a filament that burns out, unlike ordinary incandescent bulbs. They generate very small amount of heat which makes them much safer in terms of danger of fire.

  • Small size and weight– LEDs can be very small (smaller than 2 mm) and are easily populated onto printed circuit boards.

  • Fast switch times- LEDs light up very quickly. LEDs used in communications devices can have even faster response times.

  • Shock resistant– being solid state components, they are difficult to damage with external shock, unlike fluorescent and incandescent bulbs which are fragile.

  • Toxicity- LEDs are also non-toxic (as they do not contain mercury) and therefore are more environmental friendly.

In continuation of its drive towards developing energy efficient products, Havells has put a Lighting Design Centre & Energy Management Cell at Noida. The centre would advise as to how a unit can reduce its energy bill without cutting down on light required.

You know how our CFLs help you save on energy, your bill and also stay eco-friendly, our fan that is rated by BEE – The ES-50 for less energy consumption and now you have LEDs that have so many benefits like I have explained above. But if you still do have queries, ask me by commenting here.

You have to love Havells for making your life so easy, yet again!

Until next post,

Elex – Your electricity expert!


All under one Roof!

December 21, 2009

9 Am. The doors open. It’s just the start of a long day at the “Havells Galaxy”.

After going through the prior day’s sales figures, I walk through the store greeting employees and pointing out problems, if any. I do a regular check if there is possibly any unnecessary use of electricity. I remind my employees that “The consumer is looking for value and is looking for service.”

Greet customers, assist with sales and handle the phones. Mornings may bring fewer customers so this is a good time to receive merchandise, check in vendors. This is also an ideal time to complete as many items on my daily task sheet as possible.

At mid-day walks in our regular visitor, Mr. Rajeesh, the local builder. Today he is not alone, looks like his client has accompanied him. While his client walks to our Bath fitting section, he comes up to me and starts chatting up about how customers are these days. “They want to know everything. It’s so much easier now to get them to one shop for it all. Previously, I had to take them with me to so many places on the one day that they had time.” It’s always nice to hear a customer say that we make their life easier. With the urban culture rising, people like to buy from specialized stores and Havells Galaxy caters to this rising need of the customers by providing a one-stop-shop for their entire electrical needs.

These days, it’s good to be careful about everything from the cables to the MCB you use. Leaving it to the local electrician is not the best idea. The products we are offering combine the attributes of elegance, technological advancement and convenience in one. The concept of Havells Galaxy, a One Stop Shop is dynamic and differently positioned from the retail format existing in the country and we are glad to serve end-users directly through this store.

Havells plans to open many such galaxies. Currently, there are 31 such display centers spread across the country including cities i.e. New Delhi, Noida, Faridabad, Mumbai, Surat, Lucknow, Kanpur, Chennai, Kolkata, Baroda, Jaipur, Bangalore, Udaipur, Sri Ganganagar, Aligarh, Himmatnagar, Kolhapur, Udaipur, Bhuvneshwar, Ernakulum, Madurai, Kuch, Karur, Raipur and Bokaro. You can find the Galaxy in your city here.

A store that has all your electrical needs – from Fans, which are not only amazing but also energy-efficient and decorative, to Lights and CFLs, Capacitators, Modular plate switches, Circuit protection and more.

Why go anywhere else when it’s all here under one roof?


Looking good with Havells

December 17, 2009

It’s the holiday season. Change is what everyone seems to be looking for, before entering into the New Year. I know so many friends who are renovating their houses for Christmas right now.

I visited my friend’s house the other day. Incidentally, she is an interior designer. She was going on about the colours of the season and how she has her hands full with over-bearing clients who have so many needs. While I sipped on my coffee, I heard her mention that she was looking for a good supply of fans that are decorative and also affordable. She was grumbling about how she was running out of time and that was the only thing on her list that was troubling her the most. I almost spilled my coffee.

“What about Havells?” I asked her.

“What do you mean?” She replied

“Well, Havells has the widest range of Fans and they are the leader in premium fans, you know. Underlight Fans, Special Finish Fans, Decorative Fans, Energy Saving Fans, Standard Fans, High-Speed Fans & yes Havells has India’s 1st 5 star rated Energy Saving Fans !”

“Why didn’t you tell me about this earlier?” She said, surprised. She genuinely was so busy looking for fans in all the wrong places while it was as simple enough as turning to a brand like Havells.

“You should visit the Havells Galaxy. It has everything you will need! Trust me; life doesn’t get easier than that! You don’t need to go searching for all the things you need in multiple stores. You must see the Decorative fans they have. Now, you can relax and worry less about not finding the best!”

She smiled and I knew somehow, Havells had yet again made another customer’s life easy. It’s true; the fans in their decorative range are simply brilliant. The power consumption has always been as minimal as possible and the breeze from these fans is relaxing!

Why look anywhere for your household electric needs when you have Havells, right?


How many “Bulbs” do you have in your Kitchen?

December 15, 2009

Hi Everybody!

Cooking is fun isn’t it? As for me, I love the eating part. The other day mom called me into the kitchen to teach me to make simple food like daal and rice. More than noticing what she was adding into the utensil, I noticed all the things she was doing wrong towards the environment. Everyone knows that kitchen is an integral part of a house. It’s the one room that is used most and yet there are so many small things we can do to decrease the power consumption within it. I made sure I did not say anything to her that would make her angry, realizing she still had the hot spoon in her hand 😀 . So after she was done, I sat her down and told her what she could do to make the kitchen energy efficient.

Also this one day, when I visited my aunt’s place, there were things I noticed her doing without realizing that she could be wasting resources. She was completing her daily routine of washing the dishes. I noticed that she let the tap water run even when not in use. Suddenly the water stopped coming and her work was incomplete. She then began to tell me her water woes and how she had to face this problem everyday. She told me that water was stored in the water storage tank and it was almost never enough. Her entire routine gets disrupted because of this. I love imparting valuable knowledge and so I sat down with her and made her think over her actions which could have saved her from that situation.

There are just a few simple ways you can do the same!

  • Use a pressure cooker to cook food instead of a microwave oven. It is more efficient and saves on energy considerably.
  • Use CFLs in your kitchen as it gives brighter light than a Tube light and consumes lesser energy.
  • Avoid grinding dry items in your grinder or mixer as it takes longer time than liquid grinding and hence consumes more energy.
  • After using your blender/mixer/oven, make sure you unplug the device as while plugged it still consumes little energy.
  • Clean your gas stovetop after cooking so as to ensure that your gas jets will work efficiently. That also heats food evenly and in a timely manner.
  • Use moderate flame settings in order to conserve LPG while cooking on a gas burner. Use small burners for small vessels as a higher flame will cause waste.
  • Do not leave the refrigerator door open for longer time as the cold air will escape and then it will use more energy to develop cold air again.
  • Do not let the water run while washing dishes by hand as it leads to waste. Avoid it by using sink stoppers and dishpans.
  • Water that is used to wash vegetables can be re-used to water plants.
  • Do not heat the food immediately after taking it out of the refrigerator as it requires more time to get heated, which wastes a lot of gas. Keep it out for some time and then place it on the stove.
  • When cooking food, make sure that you use a lid. Circulation of the heated air helps cook food faster. This helps to save LPG.
  • Replace a leaking tap immediately and ensure that it is fully turned off, as it wastes a lot of water in the entire day.

Now that you have gone through the tips to be avoid being careless in the kitchen ensure that not a single resource is wasted as a person who wastes is considered a ‘Bulb’.

There are, of course, many other ways in which you can avoid being a bulb in kitchen. What are your suggestions? We’d like to hear from you in the comments.


Elex- Your electricity expert


“The Ultimate Aaram” with Havells

December 11, 2009


You have heard me talking to you about the wide range of Light fittings that Havells has to offer. Let me now introduce you to our classy variety of Fans to choose from.

Havells entered fan business in mid-2003 and has emerged as one of the fastest growing fan brand in the Indian market. Havells has captured the customer’s fancy with innovative designs and excellent finishes. From premium fans in exquisite antique finishes to fans specially designed for kids to dual color fans and super speed fans. Havells offers a complete range to meet varied individual needs.

Our range of fans that will give you the “Ultimate Aaram” :

  • Ceiling Fans
  • Table Fans
  • Wall Mounting Fans
  • Pedestal Fans
  • Air Circulator Fans
  • Ventilating Fans

Havells has fans for your every need. Luxury, comfort, eco-friendly and cost effective are the terms associated with each and every product.  Did you know? Havells’ ES-50 has obtained the first 5-Star rating for Fans from BEE.

It doesn’t stop at that! The range spreads from decorative fans to underlight fans, standard fans, portable fans.

Hey, with such a great range of fans, I must admit that I am a fan of  Havells. Are you one too?

Until next post!

Your Electricity Expert


Havells: Where it stands

December 3, 2009

Havells is one of the leading players in the Indian electrical products industry. The company is known for its safety electrical appliances, award winning products and clutter-breaking advertising campaigns like ‘Shock Laga Kya?’ and about how not to be a ‘Bulb’. Havells is a name synonymous with excellence and expertise in the electrical industry. Its 20000 strong global distribution network is prompt to service customers.

Havells is a part of the Indian business group – QRG Enterprises. Established in 1958 as a trading company, Havells came into existence in 1983. The company is now a US$1bn plus company with presence in all major electrical categories. With 91 branches / representative offices and over 8000 professionals in over 50 countries across the globe, the group has achieved rapid success in the past few years. Its 8 state-of-the-art manufacturing plants in India located at Haridwar, Baddi, Noida, Sahibabad, Faridabad, Bhiwadi, Alwar, Neemrana, and 7 state-of-the-art manufacturing plants located across Europe, Latin America & Africa churn out globally acclaimed products.

Havells business is primarily focused on 10 business verticals:

  • Industrial & Domestic Switchgear
  • Lighting and Fixtures
  • Cables & Wires
  • Fans
  • CFL
  • Motors
  • Capacitors
  • Modular Plate Switches
  • Digital Dimming & Energy Management
  • Water Heaters
  • Domestic Appliances

Social and environmental responsibility has been at the forefront of Havells operating philosophy and as a result the company consistently contributes to socially responsible activities. For instance, the company is providing mid-day meal in government schools in Alwar district, covering 15000 students per day. Besides this company has acquired land for constructing a larger kitchen with all the modern facilities to serve freshly cooked food to 50000 students in the area. Havells runs a mobile Medical Van, equipped with a trained doctor and necessary medicines in the rural areas of Delhi & NCR for the very poor and needy villagers. They also set up free medical check-up camps. In the past also, the company has generously contributed to the society during various national calamities like the Bihar Flood, Tsunami and Kargil National Relief Fund etc.

The essence of Havells success lies in the expertise of its fine team of professionals, strong relationships with associates and the ability to adapt quickly and efficiently, with the vision to always think ahead.